I love Scott Kveton, the CEO of Urban Airship. He and his team are building an amazing company in Portland. If you do anything mobile-related and use push notifications of any sort, or real-time location targeting, you need to be talking to them. But even more impressive is how Scott leads his company.
The other day, I got an email from my partner Jason with a photo of the Urban Airship Meeting Rules posted on the wall. They are so logical as to be rules that should apply to every meeting at every startup from now until forever.
0. Do we really need to meet?
1. Schedule a start, not an end to your meeting – its over when its over, even if that’s just 5 minutes.
2. Be on time!
3. No multi-tasking … no device usage unless necessary for meeting
4. If you’re not getting anything out of the meeting, leave
5. Meetings are not for information sharing – that should be done before the meeting via email and/or agenda
6. Who really needs to be at this meeting?
7. Agree to action items, if any, at the conclusion of the meeting
8. Don’t feel bad about calling people out on any of the above; it’s the right thing to do.
I particularly love 0, 1, and 4. I rarely walk out of a meeting when I’m not getting anything out of it. I’m going to start paying more attention to this one.
This post originally appeared on Brad Feld’s blog, Feld Thoughts.
VentureBeat and marketing technology analyst David Raab are working on a new Marketing Automation usage and ROI study
. If you currently use a marketing automation system, help us out by answering the survey.
If you do, we'll share the resulting data with you.