Collages and crafts come together as Etsy buys Mixel

If you’re not reaching, engaging, and monetizing customers on mobile, you’re likely losing them to someone else. Register now for the 8th annual MobileBeat, July 13-14, where the best and brightest will be exploring the latest strategies and tactics in the mobile space.

Mixel Etsy

Online craft fair Etsy bought photo application Mixel today and promises that the future of Etsy on mobile is “going to be awesome.”

Mixel creates collages out of photos you upload to the app. You could use it to share those collages through its Instagram-like social network as well as on Twitter, Facebook, and other social networks. It intended to help you more beautifully show off your artwork, which Etsy undoubtedly wants to take advantage of. Instead of using its technology, however, Etsy will keep Mixel open to the public, bringing chief executive Khoi Vinh, cofounder Scott Ostler, and two others on its mobile team. It will further shut down the social functions of Mixel, but you can still use it to create collages, and current users can still access their previously created collages.

Mobile is a big focus for Etsy in 2013, as it provides 25 percent of the site’s traffic, according to a blog post from Etsy. The company currently supports iPhone, iPad, and Android apps. Having photo-centric employees on the mobile team is an obvious win as well. With marketplaces like Etsy, people buy with their eyes. Online shopping is inherently that way. Giving sellers a more beautiful way to display their products will likely help with sales.

Etsy creative directly Randy Hunt stresses in the blog post that the company is not getting into the photo-sharing game, however.

hat tip All Things D; Image via Etsy


VB's research team is studying mobile user acquisition... Chime in here, and we’ll share the results.