Apple reported its first quarter earnings for 2013 today.
Apple, which usually issues very conservative guidance, had said it would do about $52 billion this quarter. And analyst expectations had been around $55 billion in revenue and $13.41 a share, with 50 million iPhones, 23 million iPads, 12 million iPods, and 5 million Macs.
Here’s what Apple actually did:
- Revenue: $54.5 billion
- Profit: $13.1 billion
- Earnings per share: $13.81
- Profit margin: 38.6 percent
- iPhone: 47.8 million
- iPad: 22.9 million
- Macs: 4.1 million
- iPods: 12.7 million
These numbers compare to last quarter’s 27 million iPhones and 14 million iPads, with revenue of $36 billion and profit of $8.2 billion, and Q1 2012’s 37 million iPhones and 15.43 million iPads with $46.33 billion in revenue, and $13.06 billion in profit.
photo credit: WanderingtheWorld (www.LostManProject.com) via photopin cc
VentureBeat is studying social media marketing
, and we’ll share the data with you.