NOTE: GrowthBeat -- VentureBeat's provocative new marketing-tech event -- is a week away! We've gathered the best and brightest to explore the data, apps, and science of successful marketing. Get the full scoop here, and grab your tickets while they last.
Analysts just aren’t listening, so Apple turned up the volume and turned in a monster quarter. But it might not be monster enough for Wall Street.
For a company that is supposedly struggling, and whose stock price has shed almost $200 billion from its $700/share high in September, Apple did pretty well in the first quarter of 2013. With the new iPhone 5, the iPad Mini, and the iPad 4 leading the way, Apple had record quarterly revenue of $54.5 billion and record quarterly profit of $13.1 billion.
The only problem? Wall Street’s consensus numbers were $54.58 billion (Apple just beat that), 50 million iPhones (Apple actually sold 47.8 million), 23 million iPads (Apple just about made it, selling 22.9 million), 12 million iPods (under Street estimates), and 5 million Macs (well under Street estimates).
Still, the numbers compare very nicely to the same quarter a year ago, where Apple recorded $46.33 billion in revenue and a $13.06 billion profit on 37 million iPhones and 15.4 million iPads. Even more impressive: That quarter was 14 weeks long, while this year’s Q1 was only 13 weeks long. So normalized, Apple would have done even better.
“We’re thrilled with record revenue of over $54 billion and sales of over 75 million iOS devices in a single quarter,” said Apple CEO Tim Cook. “We’re very confident in our product pipeline as we continue to focus on innovation and making the best products in the world.”
All those iDevice sales have filled Apple’s full pockets even fuller. The company already had a hundred-billion-dollar cash stash, and this quarter, with $23 billion in total cash flow and average weekly revenue of $4.2 billion, will add to that amount.
The problem is that record revenue and more cash in the back doesn’t seem to be enough. In after-hours trading, Apple stock is down from it’s daily high of $514.17 to $488.11, as investors’ fears about slowing growth and growing vulnerability to cheaper phones and tablets running Android appear to be confirmed.
Above: Apple stock down in after-hours trading
Image Credit: Google Finance
photo credit: Thomas Hawk via photopin cc
We're studying digital marketing compensation: how much companies pay CMOs, CDOs, VPs of marketing, and more
, with ChiefDigitalOfficer. Help us out by filling out the survey
, and we'll share the results with you.