Enterprise marketing tech firm Unified acquires Y Combinator alumus PageLever

large_4153082634Unified, the social platform for enterprise that allows businesses to market across Facebook, Twitter, Pinterest, and more, announced today that it has acquired PageLever, a Y Combinator graduate that has built a Facebook analytics solution.

“The core reason for the deal is that we have a killer Facebook advertising solution, and they have a killer Facebook analytics solution,” Unified VP of corporate communications Dave Donohue told me this morning.

Unified, which will have Mayor Ed Lee cut the ribbon on its San Francisco office tomorrow, wants to provide a holistic solution for marketers that bring together “paid, owned, and earned media,” Unified CEO Sheldon Owen said in a statement. It currently offers solutions for building social audiences, encounrage customer actions, and measuring the value of social marketing. Unified launched just a year ago in January and boostrapped to 35 employees, Donohue said, before bringing in outside investment.

The goal in adding PageLever’s analytics and management tools is to deliver the industry’s “deepest and broadest” real-time audience insights, audience engagement, and social advertising. PageLever offers a solution for maximizing fan engagement inside the Facebook news feed by targeting posts, identifying what is most viral or engaging, and managing multiple pages.

Owen said that the result would be the “most complete social advertising platform to access all major social networks.”

PageLever’s seven employees will be joining Unified’s 50 in both their new San Francisco and existing New York offices, the company said, and all existing PageLever clients will continue to be able to use PageLever’s solutions as standalone products, although an integrated product roadmap will become available shortly.

Terms of the deal were not announced.

photo credit: IBM Events via photopin cc


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