Here’s a crazy fact: Foursquare, which is four years-old and has 30 million users, only released a single app. That is, before today.
So this is why it’s hard not to get at least a tad excited for Foursquare for Businesses, Foursquare’s new companion app for its existing merchant dashboard.
With the app (which is only available for iOS and Android, alas), business owners can monitor Foursquare check-in activity, check out top customers, and monitor analytics data — all from their smartphones. Owners can also use it to activate and deactivate specials, which they’ve only been able to do from their computers.
The app’s release comes a few weeks after Foursquare started giving businesses more detailed check-in data on users.
Foursquare’s angle should be pretty clear: Businesses are becoming massively important to Foursquare’s bottom line. The more information Foursquare gives them, the more attractive Foursquare becomes. That means an actual way to make money — and perhaps confirmation that Foursquare has a sustainable business model behind all of these check-ins.
Photo: Nan Palmero/Flickr
VB's working with marketing expert Scott Brinker to understand the new digital marketing organization. Help us out by answering a few questions
, and we'll help you out with the data.