Business

Google wants to teach you digital marketing

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Do you run a business? If so, Google wants to help make web marketing and sales work for you.

Google’s announced a new series of “Learn with Google” webinars for digital marketing this morning, focused on helping small, media, and large businesses grow with digital branding, social media, multiscreen marketing, and, yes, online advertising.

That is, after all, how the search giant makes its money.

The topics range from the basic — How to use Google+ and make social work for you — to a little more expert-level, with webinars on video remarketing and dynamic retargeting technologies. Other topics include Google Analytics, mobile advertising, video ads on YouTube, and Google Adwords.

google-learn

Of course, despite the fact that 30 billion ads run daily on Google sites and networks, earning the company $100 million a day, there is just a little bit more to digital advertising than Google.com. Facebook ads and Twitter promoted tweets are just two examples of important digital marketing options you won’t learn about via a Google webinar.

Nevertheless, the search and mobile giant is putting together a very good lineup of introductory courses. Here are the courses, with dates, all of which will be available at Learn with Google’s webinar site.

Build Awareness

02/12 [Multiscreen] Brand Building in a Multiscreen World
02/20 [YouTube] How to Build your Business with YouTube Video Ads
03/05 [Social] How to Use Google+ and Make Social Work for You
03/12 [Mobile] Understanding Mobile Ads Across Marketing Objectives
03/27 [Wildfire by Google] The Call for Converged Media

Drive Sales

01/29 [Analytics] Google Tag Manager: Technical Implementation *today*
02/07 [Search] Your Shelf Space on Google: Get Started with Google Shopping
02/26 [YouTube] From Awareness to Sales: Making the Most of Video Remarketing
02/27 [Search] What’s New and Next in AdWords
03/06 [Display] Biggest Loser: Digital Ad Spend Edition
03/13 [Mobile] The Full Value of Mobile
03/20 [Display] Getting Started with Dynamic Remarketing

photo credit: World of Good via photopin cc


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