Google’s announced a new series of “Learn with Google” webinars for digital marketing this morning, focused on helping small, media, and large businesses grow with digital branding, social media, multiscreen marketing, and, yes, online advertising.
That is, after all, how the search giant makes its money.
The topics range from the basic — How to use Google+ and make social work for you — to a little more expert-level, with webinars on video remarketing and dynamic retargeting technologies. Other topics include Google Analytics, mobile advertising, video ads on YouTube, and Google Adwords.
Of course, despite the fact that 30 billion ads run daily on Google sites and networks, earning the company $100 million a day, there is just a little bit more to digital advertising than Google.com. Facebook ads and Twitter promoted tweets are just two examples of important digital marketing options you won’t learn about via a Google webinar.
Nevertheless, the search and mobile giant is putting together a very good lineup of introductory courses. Here are the courses, with dates, all of which will be available at Learn with Google’s webinar site.
02/12 [Multiscreen] Brand Building in a Multiscreen World
02/20 [YouTube] How to Build your Business with YouTube Video Ads
03/05 [Social] How to Use Google+ and Make Social Work for You
03/12 [Mobile] Understanding Mobile Ads Across Marketing Objectives
03/27 [Wildfire by Google] The Call for Converged Media
01/29 [Analytics] Google Tag Manager: Technical Implementation *today*
02/07 [Search] Your Shelf Space on Google: Get Started with Google Shopping
02/26 [YouTube] From Awareness to Sales: Making the Most of Video Remarketing
02/27 [Search] What’s New and Next in AdWords
03/06 [Display] Biggest Loser: Digital Ad Spend Edition
03/13 [Mobile] The Full Value of Mobile
03/20 [Display] Getting Started with Dynamic Remarketing
More: MobileBeat 2016 is focused on the paradigm shift from apps to AI, messaging, and chatbots. Don't miss this opportunity: July 12 and 13 in San Francisco.