Media

Vimeo starts slapping content ratings on its videos

Vimeo

Those fearful of ever watching a story that contains excessive violence, cursing, nudity and other unsavory elements probably have bland taste in movies/TV shows — but they’re also in luck.

Streaming video service Vimeo has decided to roll out content ratings on all of the uploaded content on its site, the company announced today.

The company is asking creators to identify any video that contains things like naked people or bloodshed when uploading to the site. As a result, each video will gain a pretty broad label of either “All Audiences” or “Mature Content,” or an unrated rating label (“Not Yet Rated”) for videos that haven’t been assessed.

“As the home for exceptional original videos and the people who make them, we have an unflinching belief in the integrity of visual storytelling, including — in some cases — material that may make some viewers uncomfortable,” said Vimeo’s Paul Simoneschi in a company blog post about the new ratings. “But the truth is that one cannot ignore the naked, the violent, and the swearing when striving to capture the breadth of the human condition. Uncomfortable subjects, even discomfort itself, are essential components of our shared experience, and artists need the freedom to express them.”

The new ratings will allow Vimeo to begin sorting videos accordingly for each individual users. So, if you never want to see videos with unsavory themes, Vimeo will eventually be able to grant that request. The same is likely true for those that want to view videos with particularly mature themes, but avoid certain elements (illegal substances, sexual situations, etc.).

The move to add content ratings is much easier for Vimeo to accomplish when compared to YouTube, which has a much wider library of content and a diverse set of users that don’t follow any particular trend when uploading to the site. That said,  Vimeo is once again able to distinguish itself from its rivals.