NOTE: GrowthBeat -- VentureBeat's provocative new marketing-tech event -- is a week away! We've gathered the best and brightest to explore the data, apps, and science of successful marketing. Get the full scoop here, and grab your tickets while they last.
Amazon Studios, the arm of online retail giant Amazon responsible for creating original programming, has approved production on five new children’s shows.
The move is part of Amazon’s effort to make its Prime Instant Video service a main competitor to Hulu Plus and streaming video leader Netflix — both of which are producing their own slates of original shows. Amazon previously approved production on four original shows back in June.
But unlike the other streaming services, Amazon sees an opportunity to grab consumer attention through original kids shows, which aren’t top priority for Netflix or Hulu.
Check out a description of the programs below, and let us know if you think your own little monsters would watch these shows in the comment section.
Children’s pilots include:
Creative Galaxy is an animated interactive art adventure series, designed to inspire kids’ creative thinking through crafts, story, music, and dance. The series was created by Angela Santomero, creator of Super Why!, the Emmy-nominated literacy series, Blue’s Clues, and Daniel Tiger’s Neighborhood.
In this innovative problem solving series, Dot, Dorothy’s daughter, goes off to Oz everyday with the children of the beloved characters from L. Frank Baum’s classic book, The Wizard of Oz. In each episode, the yellow brick road leads Dot to a new magical location where she solves problems alongside her Oz friends.
Teeny Tiny Dogs
Produced by The Jim Henson Company (Sid the Science Kid, Dinosaur Train) and created by Howard Baker (Rugrats), Teeny Tiny Dogs follows Butch, Butterfly, Dinky, and Polly as they help one another navigate the big world despite their teeny, tiny size. This series promotes happiness through friendship, learning, growing, and developing a strong sense of self as seen through the eyes of canine friends.
Tumbleaf was created by Drew Hodges and Bix Pix Studios, an award-winning stop motion studio. The series, aimed at preschoolers, is set in a whimsical land where a small blue fox named Fig plays each day and discovers adventure, friendship, and love around every bend in the path. Children will be enriched by narratives that promote play through exploration and cognitive reasoning.
The Untitled J.J. Johnson Project
This project revolves around Anne, a young scientist, who creates three robot helpers to assist her scientific experiments in the back of her dad’s junkyard. This science-based series from creator J.J. Johnson (Dino Dan, This is Emily Yeung) aims to introduce kids to science and technology in a fun, new way.