Starting today, Verizon Wireless retail stores will start selling Square hardware — the nifty credit card-reading dongle for smartphones and tablets.
The craziest part: The iOS and Android dongles are selling for $9.97, which includes a $10 Square credit.
That’s right: Verizon is literally giving away Square readers. And there are no contracts required.
Of course, if you don’t already have an iOS or Android tablet for your small business, the Square card reader gives you a pretty good reason to snap one up (along with a contract) while you’re in the store, so it could turn out to be a pretty good deal for Verizon.
Square already gives away free card readers to any merchant who signs up. But taking the readers into retail makes it even easier for tech-wary merchants and small-business owners — the kind who are still so tech-wary they don’t take credit cards — to get onboard with the plastic revolution.
As Verizon exec Paul Macchia states on the company blog, “Now merchants have a better chance to close the sale when a prospective customer doesn’t have enough cash on hand but truly wants the product or service.”
Square’s mobile card readers can be purchased at more than 30,000 other retail stores, from the Apple Store and Best Buy to Target, Walmart, and even Starbucks, all with similar price points and rebates.
Like this story? Want to learn more? On April 14-15, our fourth annual VentureBeat Mobile Summit will tackle the six biggest growth opportunities in mobile today. The invitation-only Summit will gather the top 180 executives at the scenic Cavallo Point Resort in Sausalito, Calif., to discuss issues like this. Request an invitation.