If you are concerned that BlackBerry’s latest smartphone attempt is going to fail miserably, BlackBerry really wants to convince you otherwise.
The company said today the Canadian debut of its Z10 smartphone was its best product launch in its history.
“In fact, it was more than 50 percent better than any other launch day in our history in Canada. In the U.K., we have seen close to three times our best performance ever for the first week of sales for a BlackBerry smartphone,” BlackBerry CEO Thorsten Heins said in a statement to VentureBeat.
Hein’s statement should make you roll your eyes a bit because in it he says quite a lot while also saying not much at all, at least mathematically. The reality is that there’s not much to talk about here without any actual sales numbers (not that BlackBerry is particularly likely to announce them).
But while early sales of the Z10 may be looking good, the real challenge for BlackBerry will be keeping them that way. The odds right now seem in the company’s favor, but perhaps we should wait until the Z10 makes it to the U.S. next month before we make any real predictions.