Successful CMOs achieve growth by leveraging technology. Join us for GrowthBeat Summit on June 1-2 in Boston
, where we'll discuss how to merge creativity with technology to drive growth. Space is limited. Request your personal invitation here
The more iPhones Sprint sells, the more money Sprint loses.
The third-place U.S. carrier sold a record 2.2 million iPhones last quarter, though that didn’t help its fate much. Though Sprint pulled in 9 billion, it bled a net $1.32 billion, thanks to Hurricane Sandy, its network build out, the ongoing closure of its Nextel network, and subsidy costs from the iPhone itself.
The good news for Sprint is that its post-paid (contract) subscribers increased by 18 percent year-over-year to 401,000, a clear sign that its iPhone gambit continues to pay off. Sprint also added 525,000 prepaid customers.
The problem, however, is that while Sprint is adding subscribers on its Sprint-branded end, it’s rapidly losing them on the Nextel side. A total of 1.02 million Nextel customers jumped ship last quarter, resulting in a net loss of 337,000 subscribers.
For Sprint, the biggest challenge has been convincing those fleeing customers to stay with it and not flee to competitors, which it’s so far struggled to do. The company expects to recapture only 40 percent of its ex-Nextel customers in the first half of this year.
Sprint’s 2.2 million iPhone sales look good, but they’re tiny in comparison to those of Verizon and AT&T, which sold 8.6 and 6.2 million iPhones last quarter, respectively. Sprint said it sold 6.6 million iPhones in total last year, making that disparity even more jarring.
Photo: David Neubert
VentureBeat’s VB Insight team is studying marketing analytics...
Chime in here, and we’ll share the results