Mobile

The BlackBerry is dead in Japan

Want to master the CMO role? Join us for GrowthBeat Summit on June 1-2 in Boston, where we'll discuss how to merge creativity with technology to drive growth. Space is limited and we're limiting attendance to CMOs and top marketing execs. Request your personal invitation here!

BlackBerry 10 launch, Thorsten Heins

Why bother starting a race you have no chance of winning?

That’s BlackBerry’s thinking when it comes to Japan, which may never see BlackBerry’s new phones.

“Japan is not a major market for BlackBerry and we have no plans to launch BlackBerry 10 devices there at this time,” a BlackBerry spokesperson said in a statement to AllThingsD

The confirmation comes as the BlackBerry’s Japanese market share has shrunk from 5 percent to 0.3 percent — a woefully bad piece of the pie. BlackBerry, it seems, doesn’t have much faith that it can fix the situation, so it’s giving up on Japan entirely — at least for now.

Besides sales, the other concern is the cost of translating BlackBerry 10, which are too high for BlackBerry to justify investing in, reports Japan’s Nikkei. I don’t particularly buy that explanation and something tells me BlackBerry would feel a bit different had its new phones actually stood a chance in Japan to begin with.

Fortunately, BlackBerry says that it will continue to offer support to existing BlackBerry owners, which certainly means a lot to the three or so Japanese people who still use BlackBerrys. 


VentureBeat’s VB Insight team is studying email marketing tools. Chime in here, and we’ll share the results.