Tim Cook’s busy Tuesday: A tech conference and the State of the Union with Michelle Obama

If you’re not reaching, engaging, and monetizing customers on mobile, you’re likely losing them to someone else. Register now for the 8th annual MobileBeat, July 13-14, where the best and brightest will be exploring the latest strategies and tactics in the mobile space.


Apple chief executive Tim Cook has a busy day ahead of him tomorrow.

After heading up the keynote at Goldman Sach’s technology conference in San Francisco Tuesday morning, Cook will head to Washington, D.C., to sit beside First Lady Michelle Obama during the State of the Union address, reports the San Jose Mercury News.

This isn’t the first time the Obama’s shined a light on Apple. Last year during the State of the Union, his administration invited Steve Jobs’ widow, Laurene Powell Jobs, to sit alongside Michelle. The First Lady also invited NASA’s Bobak Ferdowsi, a member of the Mars Curiosity Rover team, to attend the address this year.

Cook was originally scheduled to speak at the tech conference at 1:15 p.m., but this afternoon Goldman issued an updated agenda that pushed his keynote to 7:15 a.m., according to Barrons. It’s not unusual for tech conferences to book their speakers for later in the day, but with the scheduling change Cook will end up being the first speaker of the day.

Apple will stream Cook’s keynote via its website tomorrow, and we’ll be following along to report on any juicy tidbits. He may end up addressing Greenlight Capital’s lawsuit against Apple as well as the company’s recent spectacular success in China. Just don’t expect Cook to say anything about rumors like the bigger iPhone and the iWatch.

Photo: Dean Takahashi/VentureBeat