HBO Go kinda comes to Apple TV (via Airplay)

Want to master the CMO role? Join us for GrowthBeat Summit on June 1-2 in Boston, where we'll discuss how to merge creativity with technology to drive growth. Space is limited and we're limiting attendance to CMOs and top marketing execs. Request your personal invitation here!


Rumors that Apple was working on bringing HBO’s streaming-video counterpart HBO Go to its Apple TV set-top box last week proved half-true today.

HBO Go’s iOS apps now work with the Airplay feature starting today, according to HBO president Eric Kessler during an interview at the D: Dive into Media conference. Anyone who has an iPhone or iPad and a existing subscription to HBO from their cable or satellite TV provider can now watch the streaming service from their Apple TV-enabled television screen.

HBO Go provides on-demand access to hundreds of movies and a complete library of all HBO original programming, such as the The Sopranos, True Blood, Newsroom, and Game of Thrones. This is probably a big win for anyone who stuck it out with the Apple TV as other streaming devices, like the Roku or Xbox Live, gained access to HBO Go nearly a year ago.

It also begs the question of whether Apple will eventually add a native application for HBO Go on the Apple TV in the near future — say before the premiere of Game of Thrones Season 3, maybe?.

Photo by Tom Cheredar/VentureBeat

VentureBeat’s VB Insight team is studying email marketing tools. Chime in here, and we’ll share the results.