Business

Zillow’s Marketplace revenue nearly doubles with a strong Q4

If you’re not reaching, engaging, and monetizing customers on mobile, you’re likely losing them to someone else. Register now for the 8th annual MobileBeat, July 13-14, where the best and brightest will be exploring the latest strategies and tactics in the mobile space.

tiny-house

Now’s a pretty good time to be in the real estate business —  or at least the real estate listing business.

Zillow reported its fourth quarter 2012 earnings today, crushing analyst estimates and perhaps silencing the critics who say its business model is baloney.

Revenue on the quarter was $34.3 million, a 73 percent increase over the same period in 2011 year. Much of that cashflow came from Zillow’s Marketplace, which pulled in $26.8 million — nearly double its Q4 2011 numbers.

Zillow traffic growth continues to be driven by mobile readers, who currently make up over half of its traffic. Zillow’s overall monthly uniquess increased 47 percent to 34.5 millon during the quarter.

Going forward, Zillow says it will focus on increasing the number of people who use it, growing its Premier Agent service, and expanding its rental, mortgage, and home improvement business — the latter of which the company launched earlier this month.

Zillow’s shares are up 11 percent to $43.50 in after hours trading.

Photo:Shutterstock