These days it’s not enough just to create a mobile app. To truly compete, you need an app that takes full advantage of the huge leaps we’ve seen in mobile design.
Kleverbeast, a new app creation platform for the iPad and Android tablets that is kicking off its beta test today, aims to unlock the best of modern tablet app design to just about anyone with a drag-and-drop interface.
With its focus on design, Kleverbeast is a step beyond current code-free app makers like iBuildApp (and plenty of others). And since its designs look high-end, you won’t need to worry about hiring a developer to truly make an impression with your app. For anyone in a design-related business, having a slick mobile app could be the difference between making a sale and losing a customer.
“We’ve looked at those do-it-yourself app creators, and we think our user experience is fundamentally better,” said Dinesh Moorjani, co-founder of Kleverbeast and the CEO of IAC’s startup incubator Hatch Labs. “We wanted to make it affordable and we’re not targeting developers.”
Kleverbeast subscription plans start at $29 a month, which Moorjani claims is “two orders of magnitude” lower than hiring a professional developer to create something similar. Creating an app with the platform can take anywhere from 15 minutes to a few hours, but it’s a far simpler process than other tools like PhoneGap and Appcelerator (based on my experience with those tools).
Moorjani and Kleverbeast’s other co-founder, Harman Kochar, showed me several apps built on the platform, and they were all gorgeous and surprisingly distinct. The platform is currently being used by major names like Chinese artist Zeng Fanzhi and Emmy-winning photographer Lawrence Schiller. All of the apps sported slick and dynamic interfaces, but they were also all very different. You won’t have to worry about making a cookie-cutter app with Kleverbeast.
New York City-based Kleverbeast was founded in 2011 and has raised $2 million in seed funding internally. The company is planning to kick off another round of financing in the next few months.
VB's research team is studying web-personalization... Chime in here, and we’ll share the results.