What would you do with Project Glass? Google debuts new video, expands pre-orders

Gaming execs: Join 180 select leaders from King, Glu, Rovio, Unity, Facebook, and more to plan your path to global domination in 2015. GamesBeat Summit is invite-only -- apply here. Ticket prices increase on April 3rd!

Google Project Glass video

The latest marketing video for Project Glass, Google’s ambitious wearable display, finally shows off its awesome potential. Now Glass doesn’t just look like a casual device for annoying hipsters, it looks like something essential for sharing intimate and exciting moments in your life.

Google is also opening up pre-orders for Project Glass in the form of a contest: Post a note to Twitter or Google+ with the #ifihadglass hashtag in 50 words or less detailing what you’d do with a Glass headset. You can also include up to five photos and a 15-second video. Unfortunately, the contest is only open to adults in the U.S. (And yes, you’ll still need to pay $1,500 for the Project Glass unit.)

At Google I/O last June, the company showed off how versatile Project Glass can be by having people livestream their experience jumping out of a plane, rappelling down the side of a skyscraper, and riding a bike onto the main stage. That was also where Google initially kicked off Glass pre-orders for attendees. Glass also made an appearance at Fashion Week in New York City last September.

The latest video appears to be a mix of actual footage taken from Project Glass units and some footage produced to mimic its on-screen experience. It shows how Glass can be used to capture moments traditional technology could miss — though I don’t suspect many early owners will be as carefree with their units, given the initial high cost.

It looks like Project Glass will need a solid (perhaps lifetime) warranty when it finally starts shipping.

VentureBeat is studying email marketing. Chime in, and we’ll share the data with you.