Now this is how you shut your company down

Memolane is a small Internet startup in San Francisco that, it says, strongly believes in the power of memories. Soon, that’s all that will be left.

It was acquired by “another company,” and the Memolane service, which searches and shares your favorite social media content, is shutting down. So the company wrote a blog post announcing that apparently happy fact to the world.

I’m convinced that somewhere there exists a step-by-step guide to writing acquisition-announcing letters that essentially tell users to go away, because companies follow the same formula all the time.

Let’s parse it:

1) We’re awesome, and so are you!

“Here at Memolane, we’ve had an amazing two years helping people see, search, and share all of their social media content from across the web. Our goal was to make it exciting to relive great adventures with friends. We are proud that we could bring joy to people’s lives by sending out daily emails with fun memories from the past. As well, it has been a thrill to share in the excitement when one of our fans rediscovers a precious moment that was once lost.”

2) We have exciting news! It’s awesome, too!

“Today we want to share the exciting news that our team is joining another company that will utilize the Memolane features in an expanded way, adding more value to all the great memories captured on social media.”

3) But, sadly, your account will be deleted … so sorry about that!

“Unfortunately this also means that we will be shutting down the memolane.com service. Your account with Memolane and all its content will be deleted on Friday Feb. 22th 2013. Please note that Memolane only aggregates content so all of your social media memories will still be available on the existing social media services you use.”

4) We know you liked us, but these competitors that sorta kinda do what we did are now your only option. Isn’t that exciting?

“As well, if you love receiving your daily MemoMail, there are other services which you can use, such as TimehopJoliCloud also offers a service for accessing all your social media. Check it out!”

5) We’re really quite sure we didn’t TOTALLY WASTE THE LAST TWO YEARS OF OUR LIVES here, ’cause that would suck, and be less awesome.

“Since our launch almost three years ago at StartupWeekend CPH 2010, we have seen continued innovation around our vision of rediscovering great memories. With the launch of Facebook Timeline we saw the ultimate validation of our vision.”

6) Need more information? Fine, here you go

“If you are feeling a bit nostalgic then you can read all about how it all started. Also, feel free to send us a message on Twitter or Facebook. Also check out our FAQs post for more information.”

7) Thanks, and goodbye (isn’t it awesome?!?)

“Finally, we would like to share a word of heartfelt thanks with our loyal users, partners and our incredible team. We cannot thank you enough for all of your support, feedback, and warm wishes over the years.

And, as always …

Keep making great memories, thanks for being part of ours!
Eric, Nikolaj and the Memolane Team”

. . .

. . .

I have to say, I’m impressed — the Memolane goodbye post is a classic specimen. Hard to improve on perfection.

photo credit: minifig via photopin cc

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