Deals

Aggregate Knowledge predicts the marketing future

aggregate knowledgeAggregate Knowledge is aggregating additional funds for marketing intelligence.

The startup has raised a new round of $11.4 million, according to a filing with the SEC. Aggregate Knowledge sells its software to CMOs to offer insights into where marketing messages and advertising should be placed across a variety of digital channels.

The company’s findings were cited by Facebook’s Sheryl Sandberg during the earnings call in January. The company found that media plans with Facebook deliver 24 percent more new sales than those without. Also in January, Aggregate Knowledge announced that it acquire big data startup Quantivo to beef up its analytics capabilities. It was AK’s first acquisition — but CEO David Jakubowski said there is potential for more buy-ups in Europe as the company finalizes its expansion plans.

This is Aggregate Knowledge’s fifth round of institutional funding, bringing its total capital raised to $44.9 million. The investors in this round were not listed, but previous investors include Kleiner Perkins Caufield & Byers, DAG Ventures, OVP Venture Partners, NSV and First Round Capital. Read more on VentureBeat.

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