apple-q3-2012-by-the-numbers

Despite its sluggish stock price, Apple has topped Fortune’s list of most admired companies for 2013 — just as it did last year.

Apple has had a tough run the past few months, with an uncooperative stock price and shareholders pushing Apple to return cash to investors. Still, the company had the two best-selling smartphones in the fourth quarter of 2012 with the iPhone 5 and 4S, and it continues to be a powerful force in retail.


From VentureBeat
Get faster turnaround on creative, more testing, smarter improvements and better results. Learn how to apply agile marketing to your team at VB’s Agile Marketing Roadshow in SF.

Google took a close second on Fortune’s list, with Amazon showing up in third place. In the tech realm, other companies also made the top 20 — IBM took sixth and Microsoft was 17th.

To make the list, Fortune ranked companies on the following criteria: innovation, people management, use of corporate assets, social responsibility, quality of management, financial soundness, long-term investment, quality of products/services, and global competitiveness.

Check out the top 20 of Fortune’s list below.

1. Apple
2. Google
3. Amazon
4. Coca-Cola
5. Starbucks
6. IBM
7. Southwest Airlines
8. Berkshire Hathaway
9. Walt Disney
10. FedEx
11. General Electric
12. McDonald’s
13. American Express
14. BMW
15. Procter & Gamble
16. Nordstrom
17. Microsoft
18. Nike
19. Whole Foods Market
20. Caterpillar

Apple Store photo via Sean Ludwig/VentureBeat


VB's research team is studying web-personalization... Chime in here, and we’ll share the results.