NOTE: GrowthBeat -- VentureBeat's provocative new marketing-tech event -- is a week away! We've gathered the best and brightest to explore the data, apps, and science of successful marketing. Get the full scoop here, and grab your tickets while they last.
One of the big problems with employing hundreds of engineers is that you’ve always got to give them something to do.
That seems to be what’s going on with Facebook, which will unveil yet another redesign to its News Feed at an event next week.
Details on the event are pretty slim (we know where and when it’s happening, and that’s about it), but I have a pretty good idea of what’s going to happen afterward: Lots and lots of griping from Facebook’s millions of change-averse users, then even more griping from those angry at the initial round of griping.
It’s enough to make you wish Facebook would redesign the News Feed so you don’t have to deal with it.
In case you’ve forgotten, the last time Facebook made a major redesign to the News Feed was in September 2011, though it’s made a bunch of smaller changes to the feature since then. At the time, Facebook said that its focus was making sure users never missed the most important developments, which the social network determined using its secret formula of signals and algorithms.
I don’t have much of an idea about what the redesigned News Feed will look like, but considering Facebook spent $1 billion on Instagram last year, chances are the new News Feed is going to be very heavy on the visuals. Either way, we’ll see next week.
We're studying digital marketing compensation: how much companies pay CMOs, CDOs, VPs of marketing, and more
, with ChiefDigitalOfficer. Help us out by filling out the survey
, and we'll share the results with you.