This sponsored post is produced by PARISOMA.
Somehow over the past several years, advertising has turned into a big data business. Nobody seemed to notice much as it was happening, but now suddenly we turn around and find that any conversation about advertising is packed with terms like DMP, DSP, ad exchange, ad network, etc.
This change isn’t slowing down either. Just the opposite: startups with names like GoodData and ReTargeter are now popping up all over the place, aimed at using data to connect people with products and services they could actually use in ever more intelligent ways.
It is the beginning of a new age in advertising – one that could turn out to be good for recipients of advertising as much as for advertisers by turning ads from the one-way blast of information they’ve always been into an informed, intelligent exchange of information between businesses and customers.
With that transformation in mind, PARISOMA, the SF-based open incubator created by faberNovel, is hosting a party this week called Hello Advertising, Meet Big Data.
Hello Advertising, Meet Big Data will be a celebration of the new trends emerging at the intersection of big data and advertising. Equal parts demo fair and social mixer, the party will assemble the leading adtech startups, advertisers, media agencies and members of the investment community to present ideas to each other and then mix it up in a no-holds-barred social affair.
12 startups will give lightning talks, including such rising stars as Triggit, WhatRunsWhere, and Onavo Insights. Demonstration booths will allow everyone to see, touch, and hear the latest innovations. Drinks and conversation will abound. There will even be an after-event with music and dancing. (See the full schedule here).
Hello Advertising, Meet Big Data happens this Wednesday, March 6th from 6 – 9 PM at PARISOMA, 169 11th Street in San Francisco’s SoMa district.
Sign up to come at Eventbrite and help celebrate and participate in this new age.
Sponsored posts are content that has been produced by a company, which is either paying for the post or has a business relationship with VentureBeat, and they’re always clearly marked. The content of news stories produced by our editorial team is never influenced by advertisers or sponsors in any way. For more information, contact email@example.com.
VentureBeat and marketing technology analyst David Raab are working on a new Marketing Automation usage and ROI study
. If you currently use a marketing automation system, help us out by answering the survey.
If you do, we'll share the resulting data with you.