Dev

App developers: need reach, retention, revenue? Scringo doubles time-in-app and recurring sessions

stand-out
Image Credit: http://www.flickr.com/photos/sandyclix/6132338182/

stand-outYour app is wonderful, amazing, and awesome, and it’s one in a million.

Literally.

That’s the sad reality of app development today, and fewer than half of users who download an app actually use it more than once. Which is precisely the problem that Scringo, an innovative toolkit for developers, is launching to fix. Scringo lets you add features like in-app user messaging, “radar” to let app users know when other app users are near, an app activity feed that can be public, interactive developer feedback, and more, in just two to five minutes.

Oh, and it’s free.

“We’re here to manage three problems for app developers,” Scringo co-founder Ran Avrahamy told me from Tel Aviv. “Reach (or distribution), retention, and revenue.”

Those are pretty much the core challenges for appmakers: getting users, keeping users, and yes, making some cash from users. Avrahamy says, accurately, that there are hundreds of APIs and software development kit focusing on these issues. His goal was to bring together the key needed features in one single SDK.

Scringo's customizable sidebar

Above: Scringo’s customizable sidebar

Image Credit: Scringo

Scringo’s SDK is cross-platform for Android and iOS, and integrates into your app in minutes, according to the company. Avrahamy isn’t a developer, and he says he’s integrated Scringo into an app in about five minutes. The fastest he’s seen a developer do it is just over two minutes.

With Scringo integrated into your app, you now have a new totally customizable sidebar that appears and disappears as needed, and contains social login capabilities, the ability for users to share their activity stream while in the app, and the communication functionality mentioned above. Radar helps app users connect with others, if they choose. And the feedback feature includes a “magic rating system,” which, when a user rates the app at five stars, prompts him or her to rate it on the app’s app store.

“The activity stream turns your app into a live dynamic community,” Avrahamy said. “One developer integrated it into a NASCAR app, so users could like cars, drivers, or tracks. Every time a user likes something, it shows up in the activity feed.

Scringo also includes an action button in the activity feed, so if the activity is, perhaps, buying a shirt, others who see it can also buy the T-shirt. Avrahamy calls it “enriching the inner virality of the app.” And a push notifications functionality that helps developers stay in contact with app users, and inform them of important new updates or capabilities.

All of the features are customizable in Scringo’s “Developer Zone,” where WYSIWIG tools control colors, icons styles, included features, and more, and update virtually instantly in the app itself.

Scringo 1.0 was in public beta for eight months, the company says, during which time about a thousand developers signed up and 260 apps actually went live on Google Play and Apple’s app store, ultimately reaching more than a million end users. That eight months of “intensive learning,” Avrahamy says, provided the data that informed what the company built into 2.0, which is its first fully released product.

That data includes how well the SDK helps app developers with their core problems.

“We compared apps before Scringo and after Scringo,” Avrahamy told me. “We saw a 97 percent increase in time spent in apps after integrating Scringo, and an 89 percent increase in recurring sessions.”

In other words, doubling the time, and doubling the uses. Or, as Avrahamy puts it, “we’re giving more reasons for the users to stay, and more reasons to come back.”

Scringo adds radar features to your app, optionally.

Above: Scringo adds radar features to your app, optionally.

Image Credit: Scringo

The big question, of course, is always monetization.

Developers have the option of using the monetization features that are currently built into the SDK, like buying T-shirts. And more monetization options will be coming soon, including a sort of app-store-for-developers inside the company’s developer zone, where developers who create interesting tools can offer them to other interested developers.

Currently, the revshare is 100% developers, 0% Scringo, which sounds like a great deal. Eventually it will likely be the now-standard 70-30 app store split.

The entire offering is very developer-centric and developer-friendly, so much so that Avrahamy calls the company a B-to-D company: business to developer.

“We have a mutual interest,” Avrahamy said, speaking of developers. “What we’re trying to bring is several options of monetization.”

photo credit: Sandeep Somasekharan via photopin cc


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