Mobile

The 21 ways Google makes money from mobile (infographic)

If you’re not reaching, engaging, and monetizing customers on mobile, you’re likely losing them to someone else. Register now for the 8th annual MobileBeat, July 13-14, where the best and brightest will be exploring the latest strategies and tactics in the mobile space.

Google AndroidGoogle had its first $50 billion year in 2012. But with its massive investments in mobile, someday it might make that much just on the little plastic and metal devices we carry in our pockets.

In fact, digital ad company WordStream has counted no fewer than 21 ways that Google is monetizing mobile, from good-old-fashioned Google AdWords to Groupon-light Offers to augmented reality assistant Google Goggles and, someday, Google Glass.

Google even wants to replace your dead-cow wallet with a shiny digital one. But if you won’t buy what you want with Google Wallet, it hopes to at least guide you to your next purchase with Google Shopper.

Here’s the full list, in visual form, along with WordStream’s perception of how well Google is using its mobile tools to generate mobile money:

google-mobile-monetization2

photo credit: Louish Pixel via photopin cc


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