It was only a matter of time before the quantified self movement and the photo-sharing obsession combined.
Memoto is a “life logging” camera that captures photos every 30 seconds. The company demoed the device at South by Southwest Interactive conference in Austin, Texas, hoping to generate interest and attract buyers for the small $279 device.
Candid photos often turn out better than posed ones, and disrupting a wonderful moment to capture it is not ideal. This tiny camera clips on a collar or a jacket, andyou can even wear it as a necklace. Photographers can then go about their day without the persistent need to photography and document everything.
The device includes a clock and GPS, and it works with an application that you can use to review the photos or watch a time-lapse video of a series of the image. Images are organized for you, and the archives are searchable by time and location.
“The camera and the app work together to give you pictures of every single moment of your life, complete with information on when you took it and where you were. This means that you can revisit any moment of your past,” said a product description on the company’s website.
Memoto holds up to 6,000 photos (8GB) and comes with a year of free online photo storage, and the battery allegedly works for two days before needing a recharge. Right now, it doesn’t have social media integrations, although that is likely in the pipeline. The device does not have an off-switch or a way to delete photos, which of course raises security and privacy concerns.
People are constantly capturing data in this ever-connected mobile world, whether it is logging places they have been or tracking cardiovascular activity during exercise. It seems our generation is rabid for evidence of our own existence. Memoto’s Kickstarter campaign surpassed its goal by more than a factor of ten. The Swedish startup set up a $50,000 campaign and raised $550,189 from 2,871 backers. A group of European investors also contributed, bringing Memoto’s financing to almost $1 million.
Preorders are now available and delivery is estimated for April.