Mobile

Google brings its clean new iOS app style straight to the mobile web

email
Image Credit: http://www.flickr.com/photos/opacity/4483056782/
Want to master the CMO role? Join us for GrowthBeat Summit on June 1-2 in Boston, where we'll discuss how to merge creativity with technology to drive growth. Space is limited and we're limiting attendance to CMOs and top marketing execs. Request your personal invitation here!

emailI’m not sure this is what they meant when they said design is now mobile first. Google has taken the widely loved new look in its iPhone and iPad app straight to the web — the mobile web, that is.

The new look is clean and simple, and much more usable — in my humble opinion — than Gmail’s web app for mail.

But this isn’t just my opinion of it:

“[It’s] much more usable now,” engineering student Filipe Werneck said. “And I must say that the redesign of the web app is very welcome and brings color consistency between desktop and mobile.”

But you can’t please everyone, apparently.

Windows Phone is not included in the release, probably because the Windows Phone browser is based on the Trident rendering engine, and just about everyone else (Android, iOS, Opera) is on or moving toward the Webkit rendering engine. But it means that Windows Phone users are forced to use WAP to access Gmail in a browser on their devices — a very 1997 experience.

Other complaints include that Microsoft Exchange support was dropped (old news), and yet another responder to Google’s announcement post said, “Yeah, but the Contacts page still looks like it was developed by Fred Flintstone.”

Visit gmail.com in a mobile browser on your iPhone, Android smartphone, BlackBerry, or even a Kindle to check it out.

photo credit: opacity via photopin cc


VentureBeat’s VB Insight team is studying email marketing tools. Chime in here, and we’ll share the results.