Successful CMOs achieve growth by leveraging technology. Join us for GrowthBeat Summit on June 1-2 in Boston
, where we'll discuss how to merge creativity with technology to drive growth. Space is limited. Request your personal invitation here
Who better than Netflix to measure how fast your ISP is?
After all, the online TV and movie distributor has, on occasion, used up to a third of all bandwidth in North America singlehandedly. And Netflix’s 33 million customers currently stream more than a billion hours of TV and movies every single month.
The streaming media company has put out a “Netflix ISP Index,” giving you insight into which Internet service providers are the fastest.
In the U.S., that list starts with Google, which is running a high-speed fiber experiment in Kansas and boasts an average download speed of 3.35 megabits per second. Cox comes in fourth, followed closely by Verizon FIOS. But long-time incumbents AT&T, Time Warner, and ClearWire languish well in the rear:
- Google Fiber – 3.35 Mbps
- Cablevision – Optimum – 2.35 Mbps
- SuddenLink – 2.19 Mbps
- Cox – 2.12 Mbps
- Verizon-FIOS – 2.10 Mbps
- Charter – 2.08 Mbps
- Comcast – 2.06 Mbps
- Mediacom – 2.04 Mbps
- Time Warner Cable – 2.04 Mbps
- Bright House – 2.02 Mbps
- AT&T U-Verse – 1.91 Mbps
- Centurylink – 1.68 Mbps
- Windstream – 1.61 Mbps
- Frontier – 1.54 Mbps
- AT&T DSL – 1.43 Mbps
- Verizon DSL – 1.37 Mbps
- Clearwire – 1.25 Mbps
The results are average velocity, so peak velocity can be much higher.
The ranking is useful for choosing an ISP, or negotiating with your current service provider. And, perhaps, from Netflix’ point of view, it’s also a shot across the bow of ISPs that might be tempted to “packet-shape,” or slow down traffic from media companies that don’t pay extra for higher speed.
Globally, Netflix members in Finland have the highest average speed, while Mexican Netflix subscribers have the lowest. And all ISPs in Denmark, Sweden, and Finland delivered better than a 2Mbps download speed.
You can check your results here.
photo credit: DigiDreamGrafix.com via photopin cc
VentureBeat’s VB Insight team is studying marketing analytics...
Chime in here, and we’ll share the results.