Google to challenge Evernote with new note-taking app Keep

If you’re not reaching, engaging, and monetizing customers on mobile, you’re likely losing them to someone else. Register now for the 8th annual MobileBeat, July 13-14, where the best and brightest will be exploring the latest strategies and tactics in the mobile space.


Google is working to release a new note-taking app called Keep and it could seriously challenge Evernote, the king of note-taking applications.

On Sunday, Google appears to have accidentally released Keep and then immediately pulled it, according to Android Police. The app was available at “” but it was taken down quickly. This official Keep image is still live.

Based on accounts by those who used Keep briefly, the app is a lot like Google Notebook used to be. It offers a list of notes and tools to color-code your notes, make checklists, and save important photos. An Android app is apparently also in the works.

Evernote is the top note-taking app, and it has more than 45 million users. It recently started offering services for businesses, and it will likely IPO in 2015 or 2016. But Google Keep could steal some users away from Evernote because it is conveniently part of the Google ecosystem and Google Apps.

Check out a few photos of Google Keep captured by Android Police below.

Google Keep logo via Google

VB's research team is studying mobile user acquisition... Chime in here, and we’ll share the results.