Deals

Fashion site Videdressing gets a $6M first round of funding

NOTE: GrowthBeat -- VentureBeat's provocative new marketing-tech event -- is a week away! We've gathered the best and brightest to explore the data, apps, and science of successful marketing. Get the full scoop here, and grab your tickets while they last.

French website Videdressing is yet another fashion ecommerce/consignment site, yet the investors at Earlybird Venture Capital think it’s got something special going on.

Today, the firm announced it’s led a $6 million round of funding for the startup. The deal also saw participation from DN Capital, Piton Capital, and Generis Capital. In addition to fueling the site’s expansion in its original marketplace in France, the Videdressing team is hoping to use the cash to push into new, English-speaking markets.

Videdressing aims to offer great prices and discounts on a broad but expertly curated range of apparel and accessories. You can get alerts when your favorite items receive a price reduction that brings them into your budget. Around 70 percent of the site’s inventory is used, and it carries men’s, women’s, and children’s fashion.

The site also has magazine-like editorial content such as photo spreads, interviews, and hand-picked items from guest fashion curators. Videdressing tells us via email that the site’s full inventory includes around 400,000 items from more than 1,700 brands, and that catalog is growing by around 2,500 products per day.

Videdressing was founded in December 2009 by American Meryl Job and and Frenchman Renaud Guillerm. Before launching this site, Job previously worked as a product manager at Chanel.

Image credit: Videdressing