Smoked by Windows is Microsoft’s fun, social, and viral YouTube campaign targeting iPhone and Android users. But now it’s moving offline and going to network TV — ESPN and CBS — just in time for March Madness.
And Microsoft is taking specific aim at Samsung:
The ads feature Microsoft’s top Windows Phone marketing manager, Ben Rudolph, who told us that he has the best job in Microsoft when we chatted a couple of months ago. It’s his job as director of Windows Phone evangelism to convince hundreds of millions of Android and iPhone users to switch to Windows phone … and he’s pretty persuasive.
But this particular tactic won’t work for long — the new Samsung Galaxy S IV sports a 13-megapixel camera which is bound to be better than the S III’s eight megapixel effort. And likely to best the Nokia 920’s 8.7 megapixel camera too, in spite of the built-in image stabilization that does give the 920 great night-time photos.