If you’re not reaching, engaging, and monetizing customers on mobile, you’re likely losing them to someone else. Register now for the 8th annual MobileBeat
, July 13-14, where the best and brightest will be exploring the latest strategies and tactics in the mobile space.
If T-Mobile wants to save us from the torture of traditional carriers, it has to do a better job than this.
Some of the carrier’s new data plans have leaked, and well, they’re kind of confusing. The basic gist is this: All of T-Mobile’s new “Classic” plans come with unlimited talk, text, and 500 MB of data. Prices for these plans start at $60 and go all the way up to $130 a month for 12GB, according to a chart posted by Tmonews.
Translation: Talk and text rates are fixed, meaning that the only thing T-Mobile customers need to worry about is data. (Don’t need unlimited talk? Too bad.)
Then the confusion sets in. Apparently, these new Classic plans only apply to third-party retailers like Walmart and Target, which won’t be able to offer customers the ability to play for their devices on installment plans. This means that unless you want to pay for your device upfront (or sign up for a yucky contract), you should probably buy it from T-Mobile, where contract-free Value plans start at $50.
Maybe that’s simple to you, but it’s still sort of confusing to me — and the same probably goes for the vast majority of people looking to give their dollars to T-Mobile. Seriously: colored spreadsheets? There has to be a better way to present this stuff.
The bright side, though, is that T-Mobile’s Value plans should, in theory, be a bit cheaper than the classic ones you see below. That’s a good thing, obviously, and should help make T-Mobile’s “uncarrier” ambitions a tad more convincing. We’ll know for sure next week.