A Google spokesperson told VentureBeat that it had “no comment” on the report.
Last August, Google announced its agreement to buy to buy Frommer’s content and brand for a reported $25 million. Frommer’s was owned by John Wiley & Sons before Google bought it and was best known for its popular travel guidebooks to cities and countries around the world.
Sponsored by VB
At that time, Google told us: “The Frommer’s team and the quality and scope of their content will be a great addition to the Zagat team. We can’t wait to start working with them on our goal to provide a review for every relevant place in the world.”
But it looks like Google really just cared about the reviews, which have likely all been pushed into Google’s Google+ list of locations. Google bought Zagat back in Sept. 2011 to help get much-needed review content.
Top photo via Frommer’s
VB’s research team is studying mobile user acquisition... Chime in here, and we’ll share the results.