NOTE: GrowthBeat -- VentureBeat's provocative new marketing-tech event -- is a week away! We've gathered the best and brightest to explore the data, apps, and science of successful marketing. Get the full scoop here, and grab your tickets while they last.
Google has been on a tear with killing things as of late. First Google Reader got the ax. Now all future Frommer’s travel guides in print are on the chopping block, according to Skift.
A Google spokesperson told VentureBeat that it had “no comment” on the report.
The last two Frommer’s books that were published focused on “Napa and Sonoma” and “Banff and the Canadian Rockies.” Skift says no other books will be published.
Last August, Google announced its agreement to buy to buy Frommer’s content and brand for a reported $25 million. Frommer’s was owned by John Wiley & Sons before Google bought it and was best known for its popular travel guidebooks to cities and countries around the world.
At that time, Google told us: “The Frommer’s team and the quality and scope of their content will be a great addition to the Zagat team. We can’t wait to start working with them on our goal to provide a review for every relevant place in the world.”
But it looks like Google really just cared about the reviews, which have likely all been pushed into Google’s Google+ list of locations. Google bought Zagat back in Sept. 2011 to help get much-needed review content.
Top photo via Frommer’s