Pandora offers its service across nearly every platform it can to reach the widest audience possible. The service has more than 150 million registered users in U.S., but it has struggled to make a profit. The biggest news coming from the Pandora camp as of late was the resignation of long-time CEO Joe Kennedy. This happened just as Apple is reportedly looking to stomp on Pandora’s turf with its own radio service.
But today Pandora’s focus in on the future, with the addition of Windows Phone 8 to its lineup. The company writes in a blog post:
For the last six months or so we’ve been working hard to bring Pandora to the Windows Phone 8 audience. Happy to announce the day has finally come.
While of course Pandora on Windows Phone 8 features the same listening experience you’ve come to expect from us, we really wanted to embrace the unique features of the Windows Phone 8 platform. For example, you can pin your favorite stations directly to the Start screen. Even cooler, the tiles are live and show you what’s currently playing without having to actually launch the app. If you have kids, we’ve also integrated into what Microsoft calls “Kid’s Corner” – just launch Pandora from that starting point and we’ll make sure that no explicit content plays during that session.
From a design perspective, we constantly strive to keep the Pandora user experience as easy and consistent as possible across an ever-increasing variety of platforms — computers, mobile phones, tablets, set-top boxes, cars, and more — all while taking into account the additional capabilities and design patterns of each individual platform. With its visually flat elements and unique panorama concept of navigation, designing for Windows Phone 8 while keeping our consistent Pandora aesthetic was an exciting challenge and we’re thrilled with the results.
The best part of the Pandora experience for most users, however, will be hearing no annoying ads while listening. Microsoft is actually footing the bill so Windows Phone 8 users don’t have to hear ads.
While the app isn’t available as of this writing, Pandora said the app will be available some time today in the Windows Phone Store.
Top photo via Pandora