If you’re not reaching, engaging, and monetizing customers on mobile, you’re likely losing them to someone else. Register now for the 8th annual MobileBeat
, July 13-14, where the best and brightest will be exploring the latest strategies and tactics in the mobile space.
James Bond and Uber share an appreciation for efficient and sleek transportation. At least, this is the angle Uber went for in an announcement on the company blog this morning.
The on-demand car service has released a new Android app with the same “new paint, chrome rims” as the iPhone app, which was updated in December to make the Uber app “as elegant and comfortable as the ride.” Features include integration with Foursquare’s location database, so users don’t need to know their exact address, and saved frequent pickup locations, as well as a fare estimate calculator.
Additionally, Blackberry and Windows phone users now have access to Uber for the first time.
These new apps complement Uber’s aggressive geographical and team expansion, which are geared towards turning the company into “everyone’s private driver.” Since launching its first luxury black car offering in 2009, Uber has added taxi, SUV, and UberX into its suite of products to make it more accessible and affordable.
Furthermore, CEO Travis Kalanick recently announced at SXSW plans to grow his staff to 800 members and propel global expansion. Uber is now available across Europe, as well as the U.S. and Canada, and recently began testing its service in Asia. The company has clearly not been deterred by frequent legal battles with transportation regulation agencies.
Kalanick is extremely vocal about his belief that the taxi cab industry is broken and his unflagging commitment to disrupting it. Uber’s passionate and active user base has been instrumental in keeping Uber afloat while city commissioners and regulators were trying to shut it down. Bringing the app to more users will only expand its community and keep Uber marching along in its battle to create a taxi system that is convenient, and even pleasant, for consumers. Even if your average night out “doesn’t include taking down super-villains.”
Photo credit: Shutterstock
VB's research team is studying mobile user acquisition...
Chime in here, and we’ll share the results