Dev

Here’s what Adobe plans to do with Behance, starting with free portfolio sites

Adobe bought Behance, the creative portfolio service/community, back in December, and the company is today talking a bit more about its plans for bringing Behance’s products into the Adobe fold. Given Adobe’s undeniable focus on cloud services and subscription models for its software, this makes total sense.

In a post today, Behance reps outlined three big foci for the service:

First, the company’s community is going to get more features for connecting its members and allowing for job-related networking — maybe even some improvements for its job list feature.

Second, Behance’s community isn’t its best feature, but its still better than the almost nonexistent community features Adobe already has. Expect to see more social stuff — stuff like getting feedback or sharing your work online — getting plugged into Adobe creative workflows. Those updates should be available in May 2013.

Finally, Behance said it’s cooking up more paid features specifically related to creative careers and online portfolios. Adobe has been doing a lot with its monthly subscriptions for Creative Cloud, so there are already lots of opportunities to tie the disparate products together in ways that make sense for the creative community.

In fact, starting today, Creative Cloud subscribers (paid tiers only) will get free access to Behance’s ProSites, a feature that gives creatives customized online portfolios with cleaned-up URLs and great UIs.

In general, Behance will start weaving itself into Creative Cloud more in the months to come, so stay tuned for more.


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