Twitter for business, 101: Twitter wants to help advertisers ‘tweet to success’

Image Credit: Twitter
NOTE: GrowthBeat -- VentureBeat's provocative new marketing-tech event -- is next week! We've gathered the best and brightest to explore the data, apps, and science of successful marketing. Get the full scoop here, and grab your tickets while they last.

It’s no April Fools joke: Twitter is getting seriously serious about monetization. Just the latest indicator is a refreshed and updated help site the social network launched today for business users. AKA, potential advertisers.

The new site includes a short Twitter 101 overview for those to whom “tweet” and “hashtag” are still Greek. And an overview of what Twitter’s 200 million active users actually do while posting 400 million tweets a day. There’s also an overview on how to write good tweets: They should be conversational, funny, shareable, and exceptional.

Twitter adsThere’s been a definite acceleration in Twitter monetization efforts. The company released new self-service ad tools just two weeks ago that allow small business advertisers to finely target their campaigns by geography, gender, device, and interests. And Twitter’s new Ads API for larger clients and agencies has been live for just over a month.

One interesting thing about Twitter’s new business user intro video is how the social network now sees itself as a “global dialogue where people talk about their deepest interests … including your business.”

Whether your company is one of people’s deepest interests may be of some debate. But the new Pope was announced via Twitter, so why not your business?

Here’s Twitter’s new intro video for business:

Image credit: Twitter


We're studying digital marketing compensation: how much companies pay CMOs, CDOs, VPs of marketing, and more, with ChiefDigitalOfficer. Help us out by filling out the survey, and we'll share the results with you.