Mobile

One year after launch, Instagram’s Android app makes up nearly half of its users

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instagram android

After only one year, Instagram’s Android app has grown to account for almost half of the photo sharing app’s 100 million users, the company announced today.

To compare, Instagram had 30 million users a year ago, when it launched its Android app. And that was only a few days before Facebook ended up buying the company for a whopping $1 billion.

“Instagram for Android has helped make this community more global than ever,” wrote Philip McAllister, of the Instagram for Android team. “Major events such as Brazil’s Círio de Nazaré festival, the 85th birthday of Thailand’s King Bhumibol, and a streak of severe thunderstorms throughout Malaysia have been captured by Android Instagrammers and shared to global audiences like never before.”

Given Android’s massive market share lead over iOS, it’s only a matter of time until Instagram’s Android users outnumber their iOS siblings. I, for one, will enjoy the iPhone-owning hipster backlash when that happens.


VB's research team is studying mobile user acquisition... Chime in here, and we’ll share the results.