T-Mobile stops the bleeding with addition of 579,000 new customers

If you’re not reaching, engaging, and monetizing customers on mobile, you’re likely losing them to someone else. Register now for the 8th annual MobileBeat, July 13-14, where the best and brightest will be exploring the latest strategies and tactics in the mobile space.

T-Mobile Uncarrier event

After quarters and quarters of losing customers, T-Mobile may be showing signs of a turnaround.

T-Mobile’s customer base increased by 579,000 to 34 million customers during the first quarter, the company announced today. While that increase came with a loss of 200,000 contract customers, the loss is still a significant drop from the 515,000 contract customers the company lost the previous quarter.

All of which, you’d assume, is very encouraging for T-Mobile.

“These results display positive momentum and the first positive branded growth in four years. We have made material progress in stabilizing our branded business in Q1, which provides a solid foundation to build on with the new Un-carrier customer offers we launched last week across America,” CEO John Legere said in a statement.

The problem, however, is that only 3,ooo of those new customers came from T-Mobile’s branded services, which throws a bit of cold water on the company’s announcements. Still, compared to a loss of 349,000 during the previous quarter, the addition of 3,000 new customers ain’t too bad.

We’ll get the full picture of T-Mobile’s earnings on May 8.

Devindra Hardawar/VentureBeat

VB's research team is studying mobile user acquisition... Chime in here, and we’ll share the results.