Anyone that’s used to adding videos on Pinterest is probably familiar with the functionality whenever a YouTube or Vimeo video has been added to a board. However, I found that adding a Dailymotion video to be slightly better, in part because you can choose the thumbnail that appears on your pinboard using a handful of random screenshots from the video itself. [See screenshot above for an example.]
“We’re reaching out to partners such as the Wall Street Journal, Howdini, and Sports Illustrated to collaborate on promotion of their content on Pinterest,” said Dailymotion VP of content Neil Gladstone in an interview with VentureBeat. He added that the Pinterest support, which launched late last week, is already bringing in traffic to the site and increasing video views.
“We’ve noticed a large concentration of usage for Pinterest among our global audience in the U.K., Germany, France, India, and Australia, and spikes around content such as DIY, how-to, recipes and entertainment,” Gladstone said.
Dailymotion has over 112 million monthly visitors and 2.5 billion monthly views. The company, which is based in France, has recently been in the news regarding a rumored sale to Yahoo.
VB’s research team is studying mobile user acquisition: Chime in here, and we’ll share the results.