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Eduson.tv brings business education to professionals in emerging economies

As Brazil, Russia, India, and China advance towards the next stage of economic development, people in those countries want to advance their careers as well.

Eduson.tv launched an online business education portal geared towards people in BRIC (Brazil, Russia, India, China) countries to help them improve their skill sets and earn a degree.

The company describes itself as “Coursera for business students.” Students have access to a number of courses and can take them at their convenience. Lessons include videos and slides, case studies, reading materials, and tests, as well as real-life stories from business professionals. The course offerings include those led by business school professors, expert guest speakers, and free courses featuring existing content from people like Mark Zuckerberg, Steve Ballmer, Tony Hsieh, and Tim Draper.

Founder and CEO Daria Zimina said in a statement that there are 60 million managers in BRIC countries who need business to advance their careers, and Eduson.tv will make high-quality content accessible to them. The most popular option is a full MBA, and individual course titles include “Introduction to Strategic HR Management, Understanding the Share Purchase Agreement” and “Raising money from VCs.

Eduson is in the process of expanding the class list and adding in new features, like a networking tools. The company raised $1 million from abel invests, including the founders of Groupon Russia, although the founders are “expecting to generate revenue since day one.” Although one-third of the courses are free, others charge enrollment fees and Eduson pays royalties to the lecturers. The goal is to add one new course a week. Read the press release.

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