If you’re not reaching, engaging, and monetizing customers on mobile, you’re likely losing them to someone else. Register now for the 8th annual MobileBeat
, July 13-14, where the best and brightest will be exploring the latest strategies and tactics in the mobile space.
Targeting iPhone owners dissatisfied with their current carriers, T-Mobile announced a new trade-in program today that gives existing iPhone owners a simple way to upgrade to the iPhone 5.
As part of the trade-in program, current iPhone 4 or 4S owners can bring their phones into T-Mobile stores and receive an iPhone 5 for $0 down when it lands at the carrier this Friday. Depending on the value of the phone, you can also get up to $120 in credit, which can be used to pay off the rest of the iPhone 5’s price, pay your T-Mobile bill, or buy accessories.
Normally, you’d have to pay $100 up-front to get T-Mobile’s iPhone 5 (still $100 cheaper than other carriers), together with $20 a month for 24 months to pay off the rest of the phone’s value. If you qualify for the full extent of the trade-in deal, your monthly payments would be reduced to $15.
For many customers, this is a pretty sweet deal from T-Mobile. The carrier made a big deal about killing the traditional cellphone contract at an event last month, and it’s newest plans reflect that philosophy. They start at just $50 for unlimited talk and text and 500MB of high-speed data, and you can add more high-speed data for an additional $10 (2GB worth) or $20 (unlimited) a month.
So if you don’t need a huge amount of high-speed data, and you have an iPhone 4S in good condition for trade-in, you could pay T-Mobile only $65 a month.
While you can probably get a better price for your iPhone 4 or 4S online, T-Mobile’s trade-in program makes it dead simple to dump your existing carrier and upgrade to the iPhone 5. That’s exactly what T-Mobile needs — but we’ll see if consumers bite. T-Mobile has offered low-cost plans and plenty of phone deals in the past, but this is the first time it’s been able to offer an iPhone deal.
The trade-in program will last until Father’s Day on June 16, so you have some time to think about the move.
Photo: T-Mobile CEO John Legere, by Devindra Hardawar/VentureBeat
VB's research team is studying mobile user acquisition...
Chime in here, and we’ll share the results