Want to master the CMO role? Join us for GrowthBeat Summit on June 1-2 in Boston
, where we'll discuss how to merge creativity with technology to drive growth. Space is limited and we're limiting attendance to CMOs and top marketing execs. Request your personal invitation here
If you need help setting up a policy, Johnson suggests going to an attorney and building one from scratch. Of course, he is an attorney, so he has some bias there. But there are services such as TRUSTe who have premade privacy policies that you can use. You may run into the same problem as copying from another company, though.
“To be frank, a lot of those just don’t get the job done,” said Johnson. “They’re not as clear as they should be, they’re a lot longer than they need to be.”
Privacy image via Shutterstock
VentureBeat’s VB Insight team is studying email marketing tools.
Chime in here, and we’ll share the results