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BlackBerry isn’t going to let a recent report detailing high return rates for its new flagship smartphone go without a fight.
The company announced today that it will seek a review of the Detwiler Fenton report by the Securities and Exchange Commission and the Ontario Security Commission in Canada. BlackBerry will be sending out a formal request to the regulators over the next few days.
“Sales of the BlackBerry Z10 are meeting expectations, and the data we have collected from our retail and carrier partners demonstrates that customers are satisfied with their devices,” BlackBerry president and chief executive Thorsten Heins said in a statement today. “Return rate statistics show that we are at or below our forecasts and right in line with the industry. To suggest otherwise is either a gross misreading of the data or a willful manipulation. Such a conclusion is absolutely without basis, and BlackBerry will not leave it unchallenged.”
Specifically, the report claimed that returns for the BlackBerry Z10 are outpacing sales, and that consumers found the interface unintuitive, according to Bloomberg. Verizon Wireless has also refuted the report’s claims.
BlackBerry also noted that Detwiler Fenton refused to make its report and its methodology available, even after it called out the findings.
Without seeing what went into the report, it’s tough to determine its validity. I found the Z10 to be a pretty disappointing device in my review, but I can’t imagine too many people outside the BlackBerry faithful were eager to buy it. If the returns are coming from BlackBerry fans, then the company has an even bigger problem on its hands.
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