If you’re not reaching, engaging, and monetizing customers on mobile, you’re likely losing them to someone else. Register now for the 8th annual MobileBeat
, July 13-14, where the best and brightest will be exploring the latest strategies and tactics in the mobile space.
“Gangnam Style” superstar PSY’s newest video hit YouTube on Saturday. Two days later, the pop star with the first billion-view YouTube video already has over 67 million views for his new effort, “Gentleman.”
That’s faster than “Gangnam Style,” which took 60 days to hit 350 million views. And with 22 million views in just 16 hours, it beat out Justin Bieber for the most YouTube views in a single day. Plus, its ridiculously catchy jingle almost ensures that this new video will continue to be successful.
But this case has one big difference: A lot more people, proportionally, dislike this video.
“Gangnam Style,” which currently has over 1.5 billion views, with 7,391,498 likes and 731,346 dislikes, for an almost 10:1 like to dislike ratio. “Gentleman,” however, which is a video about not being a gentleman, has 791,926 likes and 138,742 downvotes, for a much lower likeability factor: under 6:1.
That’s probably due to the fact that “Gentleman” is — frankly — kind of nasty.
The video is full of gags that PSY pulls on barely dressed beautiful women: pulling out chairs and causing them to fall, unleashing bikini tops, tripping, “stink-palming,” and more. Plus, of course, there’s PSY kicking a soccer ball away from playing kids.
All of which makes the main lyric very, very appropriate: “I’m a mother f***** gentleman.”
I suppose it’s all in good fun, and PSY does get some comeuppance late in the video when a female companion pulls his chair away as well. But something tells me even if this video goes as hugely big as “Gangnam Style,” it won’t ever be as big a cultural phenomenon.
It’s just too nasty.
Image credit: YouTube
VB’s research team is studying mobile user acquisition...
Chime in here, and we’ll share the results