NOTE: GrowthBeat -- VentureBeat's provocative new marketing-tech event -- is a week away! We've gathered the best and brightest to explore the data, apps, and science of successful marketing. Get the full scoop here, and grab your tickets while they last.
“Gangnam Style” superstar PSY’s newest video hit YouTube on Saturday. Two days later, the pop star with the first billion-view YouTube video already has over 67 million views for his new effort, “Gentleman.”
That’s faster than “Gangnam Style,” which took 60 days to hit 350 million views. And with 22 million views in just 16 hours, it beat out Justin Bieber for the most YouTube views in a single day. Plus, its ridiculously catchy jingle almost ensures that this new video will continue to be successful.
But this case has one big difference: A lot more people, proportionally, dislike this video.
“Gangnam Style,” which currently has over 1.5 billion views, with 7,391,498 likes and 731,346 dislikes, for an almost 10:1 like to dislike ratio. “Gentleman,” however, which is a video about not being a gentleman, has 791,926 likes and 138,742 downvotes, for a much lower likeability factor: under 6:1.
That’s probably due to the fact that “Gentleman” is — frankly — kind of nasty.
The video is full of gags that PSY pulls on barely dressed beautiful women: pulling out chairs and causing them to fall, unleashing bikini tops, tripping, “stink-palming,” and more. Plus, of course, there’s PSY kicking a soccer ball away from playing kids.
All of which makes the main lyric very, very appropriate: “I’m a mother f***** gentleman.”
I suppose it’s all in good fun, and PSY does get some comeuppance late in the video when a female companion pulls his chair away as well. But something tells me even if this video goes as hugely big as “Gangnam Style,” it won’t ever be as big a cultural phenomenon.
It’s just too nasty.
Image credit: YouTube
We're studying digital marketing compensation: how much companies pay CMOs, CDOs, VPs of marketing, and more
, with ChiefDigitalOfficer. Help us out by filling out the survey
, and we'll share the results with you.