Want to master the CMO role? Join us for GrowthBeat Summit on June 1-2 in Boston
, where we'll discuss how to merge creativity with technology to drive growth. Space is limited and we're limiting attendance to CMOs and top marketing execs. Request your personal invitation here
Bitcoin users are probably the last people who would be into online dating — but don’t tell that to OkCupid.
The online dating site has become the latest company to accept the controversial digital currency, which users can use to pay for OkCupid’s $10 per-month A-List service. And it doesn’t make much sense.
Think of it this way: So far, one of Bitcoin’s most oft-praised features is its ability to be used to pay for things — both legal and not — anonymously.
Above: Bitcoin + OkCupid = ????
But folks willing to do their dating online fall on the complete opposite end of the spectrum, privacy-wise.
Cognitive dissonance aside, OkCupid’s adoption of Bitcoin is yet another sign that the currency is reaching a critical mass. Companies like Expensify, Reddit, and WordPress are already accepting Bitcoin, so it doesn’t seem as if it will be particularly long until we’re able to use the currency to pay for just about everything.
That’s OkCupid co-founder Sam Yagan’s take on the matter.
“All of the OkCupid founders, including myself, believe that a digital currency will become mainstream at some point, and we want to be one of the first companies that accept Bitcoin when it is no longer a niche concept, but a standard transactional process,” he told VentureBeat via email.
Let’s just hope Bitcoin doesn’t completely tank before that happens.
VentureBeat’s VB Insight team is studying email marketing tools.
Chime in here, and we’ll share the results