Image monetization startup Stipple has debuted a killer new social commerce tool that lets sellers make sales through picture sharing on networks like Facebook and Twitter.
Appropriately called Stipple Shopping, the new tool makes e-commerce a lot simpler. Posting a photo on Facebook or Twitter can immediately give users the ability to buy the product from that same screen. So when a shoe company debuts a sexy new pair of kicks, it can share a photo of it on Twitter and consumers looking at that post can make an in-line purchase there.
Not only can you buy a product in-stream, you can also explore multiple versions of the same product from that screen. You can see different colors, other relevant/related products, and videos as well.
Stipple CEO Rey Flemings believes this will help make transactions on the web more frictionless and give publishers a new way to push products more effectively.
“As the growth of online, brand-related images continues to explode at a predicted rate of 10% annually, so do the audiences consuming these images, allowing us to help brands advertise in images that contain their products,” Flemings said in a statement. “And we’re seeing engagement rates averaging 7.5%, dramatically higher than other forms of advertising.”
Today’s news comes only a week after Twitter shut down in-stream payments service Ribbon. Twitter and Ribbon have not revealed exactly why the service was shut down only 90 minutes after launching. But one would hope Stipple has done its homework to make sure Twitter doesn’t shut down buying products in-stream.
San Francisco-based Stipple has raised $10 million in funding to date from investors including Sands Capital, Kleiner Perkins Caufield & Byers, Floodgate, Relevance Capital, Justin Timberlake, and others.
Check out the video below for more on Stipple Shopping.