Consumers today are like kids; we always want to hear a story. Storify opened the book on Storify Business today, a premium service that gives its customers access to more advanced features.
Storify started out as a free service to “make the web tell a story.” You search through social networks and online media sites, including Facebook, Twitter Google, YouTube, Twitter, Flickr, and Instagram, pull relevant content together in a cohesive “story,” and share it. While Storify has casual uses, it is also a handy tool for media organizations that want to collect social media content to accompany their articles and drive conversation.
At the end of March, Storify took a step toward monetization and announced a VIP plan with features designed for “media organizations, publishers, or anyone seeking to deeply integrate social curation and storytelling into their site.” Features include real-time updates of all embedded stories, custom story display with full CSS styling options, priority technical support, the ability to add in your own content, and privacy features for only sharing within a particular organization.
“As you may know, we recently launched a VIP plan for larger organizations. The response was overwhelming, and we realized that we wanted to offer similar benefits to all our users,” the company said in a blog post.
With Storify Business, you can pay a monthly fee to access features that were built for “professional journalists, agencies, brands, and bloggers.” It bridges the gap between the free service and the VIP, for those people that fall between regular user and large media organization. Subscribers get private stories that are only available through a special, secure link, making them “ideal” for internal reports, company communications, or personal research. They also get access to custom story embeds and enhanced support.
The introductory price is $59 a month billed yearly or $79 billed monthly, down from $79 billed yearly and $99 billed monthly.
Storify was founded in 2009 and is based in San Francisco.
Photo credit: Storify Facebook page
VB's working with marketing expert Scott Brinker to understand the new digital marketing organization. Help us out by answering a few questions
, and we'll help you out with the data.