Successful CMOs achieve growth by leveraging technology. Join us for GrowthBeat Summit on June 1-2 in Boston
, where we'll discuss how to merge creativity with technology to drive growth. Space is limited. Request your personal invitation here
The Internet may have changed the way people connect, but ‘who you know’ still matters. Contactually, a startup that helps people stay in touch with their professional contacts, released version 2.0 today as well as an iOS app.
Contactually has tools to consolidate and organize all your contacts across email, address books, social media, and enterprise systems. It automatically prompts you to follow up with important people and provides contextual reminders about your previous conversations.
“We want to make it really really easy for people in referral-based businesses to stay in touch with people in their network,” said founder and COO Tony Cappaert in an interview. “Right now, contacts are scattered everywhere, and people who don’t do a great job of staying in touch miss valuable opportunities. We essentially tell them every day who they should be talking to. This update will take that to a whole new level.”
Customers include freelancers, real estate agents, financial advisers, and others who have large and distributed networks and bring in business by reaching out to people. Cappaert claims that right now, Contactually’s customers are able to generate 12 percent to 15 percent more referrals, which translates into a “ton of money.” With the new features, he seeks to raise that 20 percent ceiling to 30 percent.
The second generation of Contactually includes five major updates. It has a tool to perform more efficient introductions, email templates that make it easier to send messages, and a content-sharing tool for saving and sharing relevant articles. Another new feature is personalized group messaging; the company says you can use it contact a large number of people in seconds without seeming impersonal. Contactually also released an iPhone application that imports phone contacts, logs calls, and provides mobile access to the system.
Contactually closed a seed round of $1 million in March of this year from Point Nine Capital, Boston Seed Capital, and 500 Startups. The company is based in Washington, D.C.
Photo Credit: Contactually
VentureBeat’s VB Insight team is studying marketing analytics...
Chime in here, and we’ll share the results