Successful CMOs achieve growth by leveraging technology. Join us for GrowthBeat Summit on June 1-2 in Boston
, where we'll discuss how to merge creativity with technology to drive growth. Space is limited. Request your personal invitation here
Yup, that T-Mobile/MetroPCS deal is officially happening.
MetroPCS shareholders have approved the merger after T-Mobile parent Deutsche Telekom “sweetened the deal,” Reuters reports. The merger would see MetroPCS’s more than 9 million subscribers jumping over to T-Mobile’s network.
The approval doesn’t come as much of a surprise. After the feds approved the T-Mobile/MetroPCS merger in March, it was only a matter of time until MetroPCS shareholders caved.
While an influx of new subscribers is great for T-Mobile, the deal will also give T-Mobile access to wireless spectrum so it can easily expand its LTE network. T-Mobile currently expects to cover 100 million people with LTE by the middle of the year and 200 million people by year’s end.
It’s also yet another feather in T-Mobile’s cap after it just smashed U.S. carrier tradition by announcing new no-contract cellular plans. T-Mobile’s new CEO John Legere hasn’t been shy about calling out its competitors for confusing and unfair contracted plans. Now T-Mobile is offering simple plans starting at $50 a month, and it’s letting subscribers pay off the cost of new phones rather than locking them in with endless subsidized pricing.
VentureBeat’s VB Insight team is studying marketing analytics...
Chime in here, and we’ll share the results